Posted by: creativescientist on: August 20, 2008
One thing I’ve learned from reading business books and blogs is that good business isn’t just about making money. It’s about making your customers happy. Happy customers are repeat customers; they are oftentimes also referring customers which means more customers and the cycle continues. This seems to be a fairly simple rule – common sense almost but you’d be amazed at how many businesses fail in this area. One particularly spectacular failure was observed by yours truly in the Metro this week. Now for those of you not familiar with the publication, the Metro is a daily, free newspaper that is available for commuters at stations and buses pretty much everywhere in the UK.
Posted by: creativescientist on: August 13, 2008
First, a little background…
I am a rational buyer which means I use cognitive reasoning before I make a purchase. For example, I recently put off buying a new pair of jeans until my old ones had a rip so big that I started getting disapproving looks on the bus home. I do not buy a top because it ‘matches my eyes’ – I buy one to obey public decency laws. So, I buy more out of need than out of want (blame my mother) and before I part with my hard-earned cash one of two things must happen:
Posted by: creativescientist on: August 12, 2008
Don’t worry, this isn’t going to be a summary of the book of Genesis. It’s more the obligatory first post that plagues all freshly-hatched blogs. I’ve begun two major journeys in my life this year and want to share my experiences when and as they occur – sort of – when I get the time…. if I get the time. Did I mention that my PhD is in stem cell research? Yeah, that tends to take out a significant chunk of free time. I’ve also started a web and graphics design business with my brother that I’m really exicted about. The ultimate objective is to chronicle the ups, the downs, and interesting observations along the way.
